Fashion
The wardrobe, edited
Contemporary labels chosen by a buyer who spent forty years deciding what was worth putting on a shop floor.
Journal
Read all articlesStyling notes and write-ups
Just arrived
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Outfit ideas
How I would wear it
A few outfits pulled straight from the rail — every piece in them is in stock below.
Look 01Linen, denim, and one good coat
The easiest formula I know: a soft blouse, a straight jean, and outerwear that does the talking. Works for a lunch or a long flight.
Pick the pieces in this look using the product fields on the left.
Look 02Something quiet for the evening
Silk, a low heel, and nothing else competing. The kind of outfit that photographs badly and looks wonderful in the room.
Pick the pieces in this look using the product fields on the left.
Look 03The uniform I keep returning to
A cashmere crew, wide trousers, and a flat shoe. I have worn a version of this every autumn since the nineties.
Pick the pieces in this look using the product fields on the left.
Est. 1984How I buy
Three questions before anything comes in
Will it still look right in five years? Is the fabric better than the price suggests? And would I wear it myself?
If a piece cannot answer all three, it does not make the rail. That is the whole method — there is no algorithm behind it, just a lot of market weeks.
— Rita Gingras
Browse
Where would you like to start?
Sizing
Designer and vintage sizing wanders, so every listing carries flat measurements taken by hand. Send yours and I will tell you honestly whether a piece will work.
Special requests
Looking for something specific?
A particular designer, a size that never turns up, a dress for one occasion. Tell me and I will watch the market for you.
Contact Rita
Gifting
Give the gift of style
Not sure of her size? A gift certificate lets her choose from the whole collection, and it never expires.
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